If you are like the other 50 million Americans who watch TV at night, the commercials can play with your subconscious. Inputting subliminal signals into your brain that actually make you want to snack MORE at night. Here’s some advice on how to combat that static ploy.
7 Ways to Combat Evening Snacking Habit
1. Mute the commercials or switch to another channel (channel surfers already do this anyway). Not watching or hearing the ad can help enormously. Remember, out of sight, out of mind.
2. Use commercial break time to do housework. You’d be amazed at how much clutter you can clear in three or four minutes, and every hour you get at least four of these breaks.
3. Mute the ads and keep your hands busy until your show comes back on with a project like knitting, reading or finishing that book you’ve been writing.
4. Start a new business (then you’re probably not in front of the TV anyway).
5. Step outside and breath some fresh air for a few minutes.
6. Exercise during the ads. Stand up, sit down, stand up, sit down, do this for a full minute. It’s a great leg exercise. Use a kitchen chair rather than the couch to be kinder on your knees.
7. Move to another seat in the room. Sometimes just getting up from your usual spot in the room (the coach, or your favorite chair) and moving to another location can help, so can getting a glass of water. Sometimes it’s thirst.
Be Willing to Experiment and You can Overcome the Allure of the Food Ads
The worst thing you can do is simply watch and then attempt to combat your growing desire to eat. Once the idea that you’re hungry is planted, it becomes much more difficult to change your mind. Instead stop the idea from occurring in the first place by finding something else to do instead of watching another Burger King commercial.
Advertising only works when we’re paying attention, either watching or listening. I’ve no quarrel with advertisers, I advertise my services too, but watching one hundred ads all featuring food after dinnertime is a bit much for anyone to endure. Food ads are designed for you to simply sit and be mesmerized by the flashing words, snappy slogans, colors and lights. Pay closer attention, or pay none at all, but either way you’ll gain a much greater understanding of how advertising influences you.